Thesaurus du Management

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124.62

DIRECT MARKETING

MARKETING DIRECT

MÉTODO DE VENTA DIRECTA

Definitions :

DIRECT MARKETING

Environment descriptor :

Descriptor :	Used For :
DIRECT MARKETING	Relationship marketing, One to one marketing, Interactive marketing

Generic Term :

SALES TECHNIQUE 124.53

Specific Term :

DOOR TO DOOR SELLING 124.60 DIRECT SALES 124.51 TELEPHONE SALES 124.70 DISTANCE SELLING 124.71

Related terms :

GEOMARKETING 122.69

Transmitter : TBS Date of Proposal : 01/12/1990

History Modifications :