Microthesaurus      125      ADVERTISING Schema Edition
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Description
AD
ADVERTISEMENT
AD
FALSE ADVERTISING
Advertiser
ADVERTISEMENT
AD
FALSE ADVERTISING
ADVERTISING CREATION
ADVERTISEMENT
AD
FALSE ADVERTISING
Advertising drafting
Advertising graphics
Advertising topic
Color in advertising
Copy advertising
ADVERTISEMENT AGENCY
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
ADVERTISING AGENCY
Client agency relations
Remuneration of the advertisement agency
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING AGENCY
ADVERTISING BUDGET
MEDIA PLAN
ADVERTISING MEDIUM
PACKING
AUDIOVISUAL ADVERTISING
OUTDOOR ADVERTISING
ADVERTISING BILL
ADVERTISING RESEARCH
ADVERTISING IMPACT
ADVERTISING EFFECTIVENESS
AUDIENCE MEASURE
ADVERTISING TECHNIQUE
ADVERTISING CAMPAIGN
ADVERTISING CREATION
ADVERTISEMENT
INDUSTRIAL ADVERTISING
MASS ADVERTISING
PUBLIC RELATIONS
SPONSORING
SALES PROMOTION
TRADE SHOW
BRAND
CONSUMER INFORMATION
COMMUNICATION POLICY
International advertising
National advertising
Regional advertising
ADVERTISING AGENCY
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
ADVERTISING BILL
OUTDOOR ADVERTISING
ADVERTISING BILL
ADVERTISING BUDGET
MEDIA PLAN
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
Advertising expenditure
ADVERTISING CAMPAIGN
ADVERTISING TECHNIQUE
ADVERTISING CAMPAIGN
ADVERTISING CREATION
ADVERTISEMENT
Pilot campaign
ADVERTISING CREATION
ADVERTISEMENT
AD
FALSE ADVERTISING
ADVERTISING TECHNIQUE
ADVERTISING CAMPAIGN
ADVERTISING CREATION
ADVERTISEMENT
GRAPHIC ARTS
Advertisement design
Advertising conception
Advertising production
ADVERTISING EFFECTIVENESS
ADVERTISING IMPACT
ADVERTISING EFFECTIVENESS
AUDIENCE MEASURE
ADVERTISING IMPACT
ADVERTISING EFFECTIVENESS
AUDIENCE MEASURE
ADVERTISING RESEARCH
ADVERTISING IMPACT
ADVERTISING EFFECTIVENESS
AUDIENCE MEASURE
ADVERTISING MEDIUM
AUDIOVISUAL ADVERTISING
OUTDOOR ADVERTISING
ADVERTISING BILL
PACKING
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
ADVERTISING RESEARCH
ADVERTISING IMPACT
ADVERTISING EFFECTIVENESS
AUDIENCE MEASURE
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
BEHAVIORAL SCIENCE
PSYCHOLOGY
ADVERTISING TECHNIQUE
ADVERTISING CAMPAIGN
ADVERTISING CREATION
ADVERTISEMENT
AD
FALSE ADVERTISING
COMPARATIVE ADVERTISING
COOPERATIVE ADVERTISING
DIRECT ADVERTISING
PRODUCT PLACEMENT
SPONSORING
PUBLIC RELATIONS
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
CUSTOMER LOYALTY MANAGEMENT
AUDIENCE MEASURE
ADVERTISING IMPACT
ADVERTISING EFFECTIVENESS
AUDIENCE MEASURE
AUDIOVISUAL ADVERTISING
ADVERTISING MEDIUM
PACKING
AUDIOVISUAL ADVERTISING
OUTDOOR ADVERTISING
ADVERTISING BILL
AUDIOVISUAL
COMPARATIVE ADVERTISING
ADVERTISING TECHNIQUE
ADVERTISING CAMPAIGN
ADVERTISING CREATION
ADVERTISEMENT
BRAND
COMPETITION
COOPERATIVE ADVERTISING
ADVERTISING TECHNIQUE
ADVERTISING CAMPAIGN
ADVERTISING CREATION
ADVERTISEMENT
Collective advertising
DIRECT ADVERTISING
ADVERTISING TECHNIQUE
ADVERTISING CAMPAIGN
ADVERTISING CREATION
ADVERTISEMENT
POS ADVERTISING
Direct mail advertising
Mailing
FALSE ADVERTISING
ADVERTISEMENT
AD
FALSE ADVERTISING
Greenwashing
INDUSTRIAL ADVERTISING
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
INDUSTRIAL MARKETING
INDUSTRIAL CONSUMER
INDUSTRIAL MARKET RESEARCH
MASS ADVERTISING
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
POS ADVERTISING
MEDIA PLAN
ADVERTISING BUDGET
MEDIA PLAN
MEDIA
Media schedule
OUTDOOR ADVERTISING
ADVERTISING BILL
ADVERTISING MEDIUM
PACKING
AUDIOVISUAL ADVERTISING
OUTDOOR ADVERTISING
ADVERTISING BILL
Advertisements on vehicles
Neon sign
PACKING
ADVERTISING MEDIUM
PACKING
AUDIOVISUAL ADVERTISING
OUTDOOR ADVERTISING
ADVERTISING BILL
BRAND
PACKAGING
PACKING
Consignment
PRODUCT PLACEMENT
ADVERTISING TECHNIQUE
ADVERTISING CAMPAIGN
ADVERTISING CREATION
ADVERTISEMENT
BRAND
COMMUNICATION BY IMAGE
TELEVISION
CINEMA
PUBLIC RELATIONS
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
SPONSORING
PUBLIC RELATIONS
EVENT COMMUNICATION
SALES PROMOTION
TRADE SHOW
ADVERTISING
ADVERTISEMENT AGENCY
ADVERTISING BUDGET
MEDIA PLAN
CUSTOMER LOYALTY MANAGEMENT
PROMOTIONAL SALE
Advertising contest
Demonstration
Free gift
Promotional game
SPONSORING
ADVERTISING TECHNIQUE
ADVERTISING CAMPAIGN
ADVERTISING CREATION
ADVERTISEMENT
PUBLIC RELATIONS
SPONSORING
CORPORATE PHILANTHROPY
EVENT COMMUNICATION
Patronage
TRADE SHOW
SALES PROMOTION
TRADE SHOW
Exhibition
Fair

AD    125.93

Generic Term
ADVERTISEMENT   125_92
Used ForDescriptor
  • Advertiser
    		• AD

    ADVERTISEMENT    125.92

    Generic Term
    ADVERTISING CREATION   125_72
    Used ForDescriptor
  • Advertising drafting
  • Advertising graphics
  • Advertising topic
  • Color in advertising
  • Copy advertising
    		• ADVERTISEMENT
    Specific Terms
  • AD   125_93
  • FALSE ADVERTISING   125_91

    • ADVERTISEMENT AGENCY    125.83

    Generic Term
    ADVERTISING   125_55
    Used ForDescriptorRelated terms
  • Client agency relations
  • Remuneration of the advertisement agency
    		• ADVERTISEMENT AGENCY
  • ADVERTISING AGENCY SECTOR     428_60

    • ADVERTISING    125.55

    Used ForDescriptorRelated terms
  • International advertising
  • National advertising
  • Regional advertising
    		• ADVERTISING
  • BRAND     121_92
  • CONSUMER INFORMATION     122_70
  • COMMUNICATION POLICY     222_63
    • Specific Terms
  • ADVERTISEMENT AGENCY   125_83
  • ADVERTISING AGENCY   125_67
  • ADVERTISING BUDGET   125_45
  • ADVERTISING MEDIUM   125_57
  • ADVERTISING RESEARCH   125_65
  • ADVERTISING TECHNIQUE   125_52
  • INDUSTRIAL ADVERTISING   125_26
  • MASS ADVERTISING   125_37
  • PUBLIC RELATIONS   125_94
  • SALES PROMOTION   125_34

    • ADVERTISING AGENCY    125.67

    Generic Term
    ADVERTISING   125_55
    Descriptor
    ADVERTISING AGENCY

    ADVERTISING BILL    125.29

    Generic Term
    OUTDOOR ADVERTISING   125_39
    Descriptor
    ADVERTISING BILL

    ADVERTISING BUDGET    125.45

    Generic Term
    ADVERTISING   125_55
    Used ForDescriptor
  • Advertising expenditure
    		• ADVERTISING BUDGET
    Specific Terms
  • MEDIA PLAN   125_46

    • ADVERTISING CAMPAIGN    125.70

    Generic Term
    ADVERTISING TECHNIQUE   125_52
    Used ForDescriptor
  • Pilot campaign
    		• ADVERTISING CAMPAIGN

    ADVERTISING CREATION    125.72

    Generic Term
    ADVERTISING TECHNIQUE   125_52
    Used ForDescriptorRelated terms
  • Advertisement design
  • Advertising conception
  • Advertising production
    		• ADVERTISING CREATION
  • GRAPHIC ARTS     361_93
    • Specific Terms
  • ADVERTISEMENT   125_92

    • ADVERTISING EFFECTIVENESS    125.95

    Generic Term
    ADVERTISING IMPACT   125_85
    Descriptor
    ADVERTISING EFFECTIVENESS

    ADVERTISING IMPACT    125.85

    Generic Term
    ADVERTISING RESEARCH   125_65
    Descriptor
    ADVERTISING IMPACT
    Specific Terms
  • ADVERTISING EFFECTIVENESS   125_95
  • AUDIENCE MEASURE   125_96

    • ADVERTISING MEDIUM    125.57

    Generic Term
    ADVERTISING   125_55
    Descriptor
    ADVERTISING MEDIUM
    Specific Terms
  • AUDIOVISUAL ADVERTISING   125_59
  • OUTDOOR ADVERTISING   125_39
  • PACKING   125_68

    • ADVERTISING RESEARCH    125.65

    Generic Term
    ADVERTISING   125_55
    DescriptorRelated terms
    ADVERTISING RESEARCH
  • BEHAVIORAL SCIENCE     164_55
  • PSYCHOLOGY     164_63
    • Specific Terms
  • ADVERTISING IMPACT   125_85

    • ADVERTISING TECHNIQUE    125.52

    Generic Term
    ADVERTISING   125_55
    DescriptorRelated terms
    ADVERTISING TECHNIQUE
  • CUSTOMER LOYALTY MANAGEMENT     121_63
    • Specific Terms
  • ADVERTISING CAMPAIGN   125_70
  • ADVERTISING CREATION   125_72
  • COMPARATIVE ADVERTISING   125_42
  • COOPERATIVE ADVERTISING   125_20
  • DIRECT ADVERTISING   125_40
  • PRODUCT PLACEMENT   125_51
  • SPONSORING   125_63

    • AUDIENCE MEASURE    125.96

    Generic Term
    ADVERTISING IMPACT   125_85
    Descriptor
    AUDIENCE MEASURE

    AUDIOVISUAL ADVERTISING    125.59

    Generic Term
    ADVERTISING MEDIUM   125_57
    DescriptorRelated terms
    AUDIOVISUAL ADVERTISING
  • AUDIOVISUAL     222_77

    • COMPARATIVE ADVERTISING    125.42

    Generic Term
    ADVERTISING TECHNIQUE   125_52
    DescriptorRelated terms
    COMPARATIVE ADVERTISING
  • BRAND     121_92
  • COMPETITION     331_95

    • COOPERATIVE ADVERTISING    125.20

    Generic Term
    ADVERTISING TECHNIQUE   125_52
    Used ForDescriptor
  • Collective advertising
    		• COOPERATIVE ADVERTISING

    DIRECT ADVERTISING    125.40

    Generic Term
    ADVERTISING TECHNIQUE   125_52
    Used ForDescriptorRelated terms
  • Direct mail advertising
  • Mailing
    		• DIRECT ADVERTISING
  • POS ADVERTISING     123_80

    • FALSE ADVERTISING    125.91

    Generic Term
    ADVERTISEMENT   125_92
    Used ForDescriptor
  • Greenwashing
    		• FALSE ADVERTISING

    INDUSTRIAL ADVERTISING    125.26

    Generic Term
    ADVERTISING   125_55
    DescriptorRelated terms
    INDUSTRIAL ADVERTISING
  • INDUSTRIAL MARKETING     121_16
  • INDUSTRIAL CONSUMER     122_14
  • INDUSTRIAL MARKET RESEARCH     122_37

    • MASS ADVERTISING    125.37

    Generic Term
    ADVERTISING   125_55
    DescriptorRelated terms
    MASS ADVERTISING
  • POS ADVERTISING     123_80

    • MEDIA PLAN    125.46

    Generic Term
    ADVERTISING BUDGET   125_45
    Used ForDescriptorRelated terms
  • Media schedule
    		• MEDIA PLAN
  • MEDIA     222_75

    • OUTDOOR ADVERTISING    125.39

    Generic Term
    ADVERTISING MEDIUM   125_57
    Used ForDescriptor
  • Advertisements on vehicles
  • Neon sign
    		• OUTDOOR ADVERTISING
    Specific Terms
  • ADVERTISING BILL   125_29

    • PACKING    125.68

    Generic Term
    ADVERTISING MEDIUM   125_57
    Used ForDescriptorRelated terms
  • Consignment
    		• PACKING
  • BRAND     121_92
  • PACKAGING     141_99
  • PACKING SECTOR     428_05

    • PRODUCT PLACEMENT    125.51

    Generic Term
    ADVERTISING TECHNIQUE   125_52
    DescriptorRelated terms
    PRODUCT PLACEMENT
  • BRAND     121_92
  • COMMUNICATION BY IMAGE     222_02
  • TELEVISION     222_98
  • CINEMA     361_81

    • PUBLIC RELATIONS    125.94

    Generic Term
    ADVERTISING   125_55
    DescriptorRelated terms
    PUBLIC RELATIONS
  • SPONSORING   125_63
  • EVENT COMMUNICATION     222_61

    • SALES PROMOTION    125.34

    Generic Term
    ADVERTISING   125_55
    Used ForDescriptorRelated terms
  • Advertising contest
  • Demonstration
  • Free gift
  • Promotional game
    		• SALES PROMOTION
  • CUSTOMER LOYALTY MANAGEMENT     121_63
  • PROMOTIONAL SALE     124_11
    • Specific Terms
  • TRADE SHOW   125_04

    • SPONSORING    125.63

    Generic Term
    ADVERTISING TECHNIQUE   125_52
    Used ForDescriptorRelated terms
  • Patronage
    		• SPONSORING
  • PUBLIC RELATIONS   125_94
  • CORPORATE PHILANTHROPY     222_60
  • EVENT COMMUNICATION     222_61

    • TRADE SHOW    125.04

    Generic Term
    SALES PROMOTION   125_34
    Used ForDescriptor
  • Exhibition
  • Fair
    		• TRADE SHOW

    Advertisement design

    Advertisement design
    Use
    ADVERTISING CREATION

    Advertisements on vehicles

    Advertisements on vehicles
    Use
    OUTDOOR ADVERTISING

    Advertiser

    Advertiser
    Use
    AD

    Advertising conception

    Advertising conception
    Use
    ADVERTISING CREATION

    Advertising contest

    Advertising contest
    Use
    SALES PROMOTION

    Advertising drafting

    Advertising drafting
    Use
    ADVERTISEMENT

    Advertising expenditure

    Advertising expenditure
    Use
    ADVERTISING BUDGET

    Advertising graphics

    Advertising graphics
    Use
    ADVERTISEMENT

    Advertising production

    Advertising production
    Use
    ADVERTISING CREATION

    Advertising topic

    Advertising topic
    Use
    ADVERTISEMENT

    Client agency relations

    Client agency relations
    Use
    ADVERTISEMENT AGENCY

    Collective advertising

    Collective advertising
    Use
    COOPERATIVE ADVERTISING

    Color in advertising

    Color in advertising
    Use
    ADVERTISEMENT

    Consignment

    Consignment
    Use
    PACKING

    Copy advertising

    Copy advertising
    Use
    ADVERTISEMENT

    Demonstration

    Demonstration
    Use
    SALES PROMOTION

    Direct mail advertising

    Direct mail advertising
    Use
    DIRECT ADVERTISING

    Exhibition

    Exhibition
    Use
    TRADE SHOW

    Fair

    Fair
    Use
    TRADE SHOW

    Free gift

    Free gift
    Use
    SALES PROMOTION

    Greenwashing

    Greenwashing
    Use
    FALSE ADVERTISING

    International advertising

    International advertising
    Use
    ADVERTISING

    Mailing

    Mailing
    Use
    DIRECT ADVERTISING

    Media schedule

    Media schedule
    Use
    MEDIA PLAN

    National advertising

    National advertising
    Use
    ADVERTISING

    Neon sign

    Neon sign
    Use
    OUTDOOR ADVERTISING

    Patronage

    Patronage
    Use
    SPONSORING

    Pilot campaign

    Pilot campaign
    Use
    ADVERTISING CAMPAIGN

    Promotional game

    Promotional game
    Use
    SALES PROMOTION

    Regional advertising

    Regional advertising
    Use
    ADVERTISING

    Remuneration of the advertisement agency

    Remuneration of the advertisement agency
    Use
    ADVERTISEMENT AGENCY