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121.92 BRAND Anglais MARQUE Français MARCA Espagne Schéma

Definitions :

BRAND


Environment descriptor :

Descriptor :

Used For :

BRAND

Logo, Brand stretching

Generic Term :

PRODUCT POLICY 121.52

Specific Term :

BRAND IMAGE 121.91    RETAILER BRAND 121.90

Related terms :

TIE IN MERCHANDISE 121.40   

PACKING 125.68    SIGN 123.61    INDUSTRIAL PROPERTY 323.71    ADVERTISING 125.55    COMPARATIVE ADVERTISING 125.42    PRODUCT PLACEMENT 125.51    COUNTERFEIT 323.81


Transmitter : BSB Dijon               Date of Proposal :    28/03/1991   

History Modifications :