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121.26 EXPERIENTIAL MARKETING Anglais MARKETING EXPERIENTIEL Français MARKETING EXPERIMENTAL Espagne Schéma

Definitions :

EXPERIENTIAL MARKETING


Environment descriptor :

Descriptor :

Used For :

EXPERIENTIAL MARKETING

Consumption experience

Generic Term :

RETAIL MARKETING 121.36

Specific Term :

SENSORY MARKETING 121.27

Related terms :

CONSUMER BEHAVIOR 122.94


Transmitter : Grenoble Ecole de Management               Date of Proposal :    05/12/2005      Date of Creation :   05/12/2005   

History Modifications :