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Definitions :

STRATEGIC MARKETING


Environment descriptor :

Descriptor :

Used For :

STRATEGIC MARKETING

Marketing strategy

Generic Term :

MARKETING MANAGEMENT 121.55

Specific Term :

MARKETING MIX 121.78    OPERATIONAL MARKETING 121.88

Related terms :


Transmitter : Grenoble Ecole de Management               Date of Proposal :    05/12/2005      Date of Creation :   05/12/2005   

History Modifications :