Microthesaurus      121      MARKETING MANAGEMENT Schema Edition
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Description
BRAND
BRAND IMAGE
RETAILER BRAND
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
TIE IN MERCHANDISE
BRAND
SIGN
ADVERTISING
COMPARATIVE ADVERTISING
PACKING
PRODUCT PLACEMENT
COUNTERFEIT
INDUSTRIAL PROPERTY
Brand stretching
Logo
BRAND IMAGE
BRAND
BRAND IMAGE
RETAILER BRAND
TIE IN MERCHANDISE
CORPORATE COMMUNICATION
Awareness
Corporate image
E-reputation
Reputation
CERTIFICATION MARK
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
COMMERCIAL POLICY
CUSTOMER LOYALTY MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
PRICE POLICY
LOW COST
PRICE FIXING
RETAIL PRICE
WHOLESALE PRICE
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
Distribution policy
Market policy
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
PRODUCT
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
INDUSTRIAL GOOD
PRODUCT LIFE CYCLE
PRODUCT ATTRIBUTE
PRODUCT LINE
Right to use
CULTURAL MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
CULTURE
CULTURAL AND SPORTING ORGANIZATION
CUSTOMER LOYALTY MANAGEMENT
COMMERCIAL POLICY
CUSTOMER LOYALTY MANAGEMENT
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
BRAND
POSITIONING
PRODUCT LINE
PRODUCT CATEGORY MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER LOYALTY MANAGEMENT
SALE
ADVERTISING TECHNIQUE
SALES PROMOTION
CUSTOMER RELATIONSHIP MANAGEMENT
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
CUSTOMER LOYALTY MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER
CALL CENTER
CRM
DIVERSIFICATION
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
STRATEGY
ENVIRONMENTAL MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
Green marketing
EXPERIENTIAL MARKETING
SENSORY MARKETING
RETAIL MARKETING
EXPERIENTIAL MARKETING
SENSORY MARKETING
CONSUMER BEHAVIOR
Consumption experience
FINANCIAL MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
INSURANCE COMPANY
BANK
Bank marketing
Insurance marketing
INDUSTRIAL GOOD
PRODUCT
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
INDUSTRIAL GOOD
PRODUCT LIFE CYCLE
PRODUCT ATTRIBUTE
PRODUCT LINE
Capital equipment
Capital good
Intermediate consumer good
Intermediate goods
INDUSTRIAL MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
INDUSTRIAL CONSUMER
INDUSTRIAL MARKET RESEARCH
INDUSTRIAL ADVERTISING
INVITATION TO TENDER
Business marketing
Business to business marketing
Project marketing
INTERNATIONAL MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
FOREIGN MARKET
INTERNATIONAL TRADE
LOW COST
PRICE POLICY
LOW COST
PRICE FIXING
RETAIL PRICE
WHOLESALE PRICE
LUXURY GOOD
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
LUXURY GOODS INDUSTRY
MARKET TEST
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
Mini market
Pilot market
MARKETING MANAGEMENT
COMMERCIAL POLICY
CUSTOMER LOYALTY MANAGEMENT
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
BRAND
POSITIONING
PRODUCT LINE
PRODUCT CATEGORY MANAGEMENT
CULTURAL MARKETING
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER LOYALTY MANAGEMENT
ENVIRONMENTAL MARKETING
FINANCIAL MARKETING
INDUSTRIAL MARKETING
INTERNATIONAL MARKETING
MARKETING MODEL
MARKETING THEORY
POLITICAL MARKETING
PROACTIVE MARKETING
PRODUCT
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
INDUSTRIAL GOOD
PRODUCT LIFE CYCLE
PRODUCT ATTRIBUTE
PRODUCT LINE
PURCHASE MARKETING
RETAIL MARKETING
EXPERIENTIAL MARKETING
SENSORY MARKETING
SALES AND MARKETING RESEARCH
SALES NETWORK
SERVICES MARKETING
SOCIAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
MARKETING PLAN
OPERATIONAL MARKETING
VIRAL MARKETING
WEBMARKETING
Commercial management
Downstream marketing
Marketing
MARKETING MIX
MARKETING PLAN
STRATEGIC MARKETING
MARKETING MIX
MARKETING PLAN
OPERATIONAL MARKETING
MARKETING MODEL
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
MARKETING PLAN
MARKETING MIX
MARKETING PLAN
MARKETING THEORY
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
Marketing concept
MASS MARKET PRODUCT
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
Current consumer good
OPERATIONAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
MARKETING PLAN
OPERATIONAL MARKETING
POLITICAL MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
Territorial marketing
POSITIONING
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
PRICE FIXING
RETAIL PRICE
WHOLESALE PRICE
PRICE POLICY
LOW COST
PRICE FIXING
RETAIL PRICE
WHOLESALE PRICE
Psychological price
Revenue management
Yield management
PRICE POLICY
LOW COST
PRICE FIXING
RETAIL PRICE
WHOLESALE PRICE
COMMERCIAL POLICY
CUSTOMER LOYALTY MANAGEMENT
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
BRAND
POSITIONING
PRODUCT LINE
PRODUCT CATEGORY MANAGEMENT
SALE CONDITION
SELLING PRICE
COMPETITION LAW
PRICE
Imposed price
PROACTIVE MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
Crowdsourcing
PRODUCT
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
INDUSTRIAL GOOD
PRODUCT ATTRIBUTE
PRODUCT LIFE CYCLE
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
PRODUCT LINE
PRODUCT
MANUFACTURED PRODUCT
PRODUCT ANALYSIS
MARKET THEORY
PRODUCT ATTRIBUTE
PRODUCT
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
INDUSTRIAL GOOD
PRODUCT LIFE CYCLE
PRODUCT ATTRIBUTE
PRODUCT LINE
CONSUMER BEHAVIOR
PRODUCT CATEGORY MANAGEMENT
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
Category management
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
NEW PRODUCT
Product concept
PRODUCT LIFE CYCLE
PRODUCT
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
INDUSTRIAL GOOD
PRODUCT LIFE CYCLE
PRODUCT ATTRIBUTE
PRODUCT LINE
Ecodesign
PRODUCT LINE
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
PRODUCT
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
INDUSTRIAL GOOD
PRODUCT LIFE CYCLE
PRODUCT ATTRIBUTE
PRODUCT LINE
PRODUCT POLICY
BRAND
BRAND IMAGE
RETAILER BRAND
TIE IN MERCHANDISE
CERTIFICATION MARK
DIVERSIFICATION
POSITIONING
PRODUCT CATEGORY MANAGEMENT
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
PRODUCT LINE
PRODUCT
TIE IN MERCHANDISE
BRAND
COMMERCIAL POLICY
CUSTOMER LOYALTY MANAGEMENT
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
BRAND
POSITIONING
PRODUCT LINE
PRODUCT CATEGORY MANAGEMENT
MARKET RESEARCH
Product manager
PRODUCT TEST
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
Blind test
Conditioning test
PURCHASE MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
INDUSTRIAL MARKET RESEARCH
PRODUCER BUYING
Upstream marketing
RETAIL MARKETING
EXPERIENTIAL MARKETING
SENSORY MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
DISTRIBUTION COMPANY
LOGISTICS
PRODUCTION MANAGEMENT
ECR
Trade marketing
RETAIL PRICE
PRICE FIXING
RETAIL PRICE
WHOLESALE PRICE
RETAIL TRADE
PRICE
Purchase price
RETAILER BRAND
BRAND
BRAND IMAGE
RETAILER BRAND
TIE IN MERCHANDISE
DISTRIBUTION
SALES AND MARKETING RESEARCH
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
SALES NETWORK
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
DISTRIBUTION CHANNEL
SALES FORCE
Business relations
SENSORY MARKETING
EXPERIENTIAL MARKETING
SENSORY MARKETING
Neuromarketing
Polysensorial marketing
SERVICES MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
SERVICE COMPANY
SERVICE
SOCIAL MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
Societal marketing
STRATEGIC MARKETING
MARKETING MIX
MARKETING PLAN
OPERATIONAL MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
Marketing strategy
SUSTAINABLE GOOD
CONSUMER GOOD
LUXURY GOOD
MASS MARKET PRODUCT
SUSTAINABLE GOOD
Consumer durable good
Renewal market
TIE IN MERCHANDISE
PRODUCT POLICY
TIE IN MERCHANDISE
DIVERSIFICATION
CERTIFICATION MARK
PRODUCT LAUNCH
MARKET TEST
PRODUCT TEST
BRAND
BRAND IMAGE
RETAILER BRAND
TIE IN MERCHANDISE
INDUSTRIAL PROPERTY
VIRAL MARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
Marketing buzz
Word of mouth marketing
WEBMARKETING
MARKETING MANAGEMENT
VIRAL MARKETING
STRATEGIC MARKETING
MARKETING MIX
OPERATIONAL MARKETING
ELECTRONIC COMMERCE
Digital marketing
Emarketing
Mobile marketing
WHOLESALE PRICE
PRICE FIXING
RETAIL PRICE
WHOLESALE PRICE
WHOLESALE
PRICE

BRAND    121.92

Generic Term
PRODUCT POLICY   121_52
Used ForDescriptorRelated terms
  • Brand stretching
  • Logo
    		• BRAND
  • TIE IN MERCHANDISE   121_40
  • SIGN     123_61
  • ADVERTISING     125_55
  • COMPARATIVE ADVERTISING     125_42
  • PACKING     125_68
  • PRODUCT PLACEMENT     125_51
  • COUNTERFEIT     323_81
  • INDUSTRIAL PROPERTY     323_71
    • Specific Terms
  • BRAND IMAGE   121_91
  • RETAILER BRAND   121_90

    • BRAND IMAGE    121.91

    Generic Term
    BRAND   121_92
    Used ForDescriptorRelated terms
  • Awareness
  • Corporate image
  • E-reputation
  • Reputation
    		• BRAND IMAGE
  • CORPORATE COMMUNICATION     222_62

    • CERTIFICATION MARK    121.82

    Generic Term
    PRODUCT POLICY   121_52
    Descriptor
    CERTIFICATION MARK

    COMMERCIAL POLICY    121.53

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptor
  • Distribution policy
  • Market policy
    		• COMMERCIAL POLICY
    Specific Terms
  • CUSTOMER LOYALTY MANAGEMENT   121_63
  • PRICE POLICY   121_74
  • PRODUCT POLICY   121_52

    • CONSUMER GOOD    121.23

    Generic Term
    PRODUCT   121_32
    Used ForDescriptor
  • Right to use
    		• CONSUMER GOOD
    Specific Terms
  • LUXURY GOOD   121_03
  • MASS MARKET PRODUCT   121_14
  • SUSTAINABLE GOOD   121_02

    • CULTURAL MARKETING    121.28

    Generic Term
    MARKETING MANAGEMENT   121_55
    DescriptorRelated terms
    CULTURAL MARKETING
  • CULTURE     361_66
  • CULTURAL AND SPORTING ORGANIZATION SECTOR     429_42

    • CUSTOMER LOYALTY MANAGEMENT    121.63

    Generic Term
    COMMERCIAL POLICY   121_53
    DescriptorRelated terms
    CUSTOMER LOYALTY MANAGEMENT
  • CUSTOMER RELATIONSHIP MANAGEMENT   121_54
  • SALE     124_55
  • ADVERTISING TECHNIQUE     125_52
  • SALES PROMOTION     125_34

    • CUSTOMER RELATIONSHIP MANAGEMENT    121.54

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptorRelated terms
  • CRM
    		• CUSTOMER RELATIONSHIP MANAGEMENT
  • CUSTOMER LOYALTY MANAGEMENT   121_63
  • CUSTOMER     124_16
  • CALL CENTER     224_23

    • DIVERSIFICATION    121.50

    Generic Term
    PRODUCT POLICY   121_52
    DescriptorRelated terms
    DIVERSIFICATION
  • STRATEGY     113_55

    • ENVIRONMENTAL MARKETING    121.19

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptor
  • Green marketing
    		• ENVIRONMENTAL MARKETING

    EXPERIENTIAL MARKETING    121.26

    Generic Term
    RETAIL MARKETING   121_36
    Used ForDescriptorRelated terms
  • Consumption experience
    		• EXPERIENTIAL MARKETING
  • CONSUMER BEHAVIOR     122_94
    • Specific Terms
  • SENSORY MARKETING   121_27

    • FINANCIAL MARKETING    121.18

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptorRelated terms
  • Bank marketing
  • Insurance marketing
    		• FINANCIAL MARKETING
  • INSURANCE COMPANY     322_42
  • BANK     335_67

    • INDUSTRIAL GOOD    121.34

    Generic Term
    PRODUCT   121_32
    Used ForDescriptor
  • Capital equipment
  • Capital good
  • Intermediate consumer good
  • Intermediate goods
    		• INDUSTRIAL GOOD

    INDUSTRIAL MARKETING    121.16

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptorRelated terms
  • Business marketing
  • Business to business marketing
  • Project marketing
    		• INDUSTRIAL MARKETING
  • INDUSTRIAL CONSUMER     122_14
  • INDUSTRIAL MARKET RESEARCH     122_37
  • INDUSTRIAL ADVERTISING     125_26
  • INVITATION TO TENDER     141_31

    • INTERNATIONAL MARKETING    121.58

    Generic Term
    MARKETING MANAGEMENT   121_55
    DescriptorRelated terms
    INTERNATIONAL MARKETING
  • FOREIGN MARKET     122_79
  • INTERNATIONAL TRADE     124_35

    • LOW COST    121.85

    Generic Term
    PRICE POLICY   121_74
    Descriptor
    LOW COST

    LUXURY GOOD    121.03

    Generic Term
    CONSUMER GOOD   121_23
    DescriptorRelated terms
    LUXURY GOOD
  • LUXURY GOODS INDUSTRY SECTOR     426_75

    • MARKET TEST    121.81

    Generic Term
    PRODUCT LAUNCH   121_71
    Used ForDescriptor
  • Mini market
  • Pilot market
    		• MARKET TEST

    MARKETING MANAGEMENT    121.55

    Used ForDescriptor
  • Commercial management
  • Downstream marketing
  • Marketing
    		• MARKETING MANAGEMENT
    Specific Terms
  • COMMERCIAL POLICY   121_53
  • CULTURAL MARKETING   121_28
  • CUSTOMER RELATIONSHIP MANAGEMENT   121_54
  • ENVIRONMENTAL MARKETING   121_19
  • FINANCIAL MARKETING   121_18
  • INDUSTRIAL MARKETING   121_16
  • INTERNATIONAL MARKETING   121_58
  • MARKETING MODEL   121_66
  • MARKETING THEORY   121_76
  • POLITICAL MARKETING   121_09
  • PROACTIVE MARKETING   121_37
  • PRODUCT   121_32
  • PURCHASE MARKETING   121_06
  • RETAIL MARKETING   121_36
  • SALES AND MARKETING RESEARCH   121_25
  • SALES NETWORK   121_38
  • SERVICES MARKETING   121_07
  • SOCIAL MARKETING   121_29
  • STRATEGIC MARKETING   121_67
  • VIRAL MARKETING   121_57
  • WEBMARKETING   121_47

    • MARKETING MIX    121.78

    Generic Term
    STRATEGIC MARKETING   121_67
    Descriptor
    MARKETING MIX
    Specific Terms
  • MARKETING PLAN   121_89

    • MARKETING MODEL    121.66

    Generic Term
    MARKETING MANAGEMENT   121_55
    Descriptor
    MARKETING MODEL

    MARKETING PLAN    121.89

    Generic Term
    MARKETING MIX   121_78
    Descriptor
    MARKETING PLAN

    MARKETING THEORY    121.76

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptor
  • Marketing concept
    		• MARKETING THEORY

    MASS MARKET PRODUCT    121.14

    Generic Term
    CONSUMER GOOD   121_23
    Used ForDescriptor
  • Current consumer good
    		• MASS MARKET PRODUCT

    OPERATIONAL MARKETING    121.88

    Generic Term
    STRATEGIC MARKETING   121_67
    Descriptor
    OPERATIONAL MARKETING

    POLITICAL MARKETING    121.09

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptor
  • Territorial marketing
    		• POLITICAL MARKETING

    POSITIONING    121.60

    Generic Term
    PRODUCT POLICY   121_52
    Descriptor
    POSITIONING

    PRICE FIXING    121.94

    Generic Term
    PRICE POLICY   121_74
    Used ForDescriptor
  • Psychological price
  • Revenue management
  • Yield management
    		• PRICE FIXING
    Specific Terms
  • RETAIL PRICE   121_95
  • WHOLESALE PRICE   121_93

    • PRICE POLICY    121.74

    Generic Term
    COMMERCIAL POLICY   121_53
    Used ForDescriptorRelated terms
  • Imposed price
    		• PRICE POLICY
  • SALE CONDITION     124_67
  • SELLING PRICE     124_77
  • COMPETITION LAW     322_37
  • PRICE     331_82
    • Specific Terms
  • LOW COST   121_85
  • PRICE FIXING   121_94

    • PROACTIVE MARKETING    121.37

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptor
  • Crowdsourcing
    		• PROACTIVE MARKETING

    PRODUCT    121.32

    Generic Term
    MARKETING MANAGEMENT   121_55
    DescriptorRelated terms
    PRODUCT
  • PRODUCT LINE   121_30
  • MANUFACTURED PRODUCT     141_82
  • PRODUCT ANALYSIS     141_76
  • MARKET THEORY     331_75
    • Specific Terms
  • CONSUMER GOOD   121_23
  • INDUSTRIAL GOOD   121_34
  • PRODUCT ATTRIBUTE   121_21
  • PRODUCT LIFE CYCLE   121_11

    • PRODUCT ATTRIBUTE    121.21

    Generic Term
    PRODUCT   121_32
    DescriptorRelated terms
    PRODUCT ATTRIBUTE
  • CONSUMER BEHAVIOR     122_94

    • PRODUCT CATEGORY MANAGEMENT    121.31

    Generic Term
    PRODUCT POLICY   121_52
    Used ForDescriptor
  • Category management
    		• PRODUCT CATEGORY MANAGEMENT

    PRODUCT LAUNCH    121.71

    Generic Term
    PRODUCT POLICY   121_52
    Used ForDescriptorRelated terms
  • Product concept
    		• PRODUCT LAUNCH
  • NEW PRODUCT     141_77
    • Specific Terms
  • MARKET TEST   121_81
  • PRODUCT TEST   121_80

    • PRODUCT LIFE CYCLE    121.11

    Generic Term
    PRODUCT   121_32
    Used ForDescriptor
  • Ecodesign
    		• PRODUCT LIFE CYCLE

    PRODUCT LINE    121.30

    Generic Term
    PRODUCT POLICY   121_52
    DescriptorRelated terms
    PRODUCT LINE
  • PRODUCT   121_32

    • PRODUCT POLICY    121.52

    Generic Term
    COMMERCIAL POLICY   121_53
    Used ForDescriptorRelated terms
  • Product manager
    		• PRODUCT POLICY
  • MARKET RESEARCH     122_55
    • Specific Terms
  • BRAND   121_92
  • CERTIFICATION MARK   121_82
  • DIVERSIFICATION   121_50
  • POSITIONING   121_60
  • PRODUCT CATEGORY MANAGEMENT   121_31
  • PRODUCT LAUNCH   121_71
  • PRODUCT LINE   121_30
  • TIE IN MERCHANDISE   121_40

    • PRODUCT TEST    121.80

    Generic Term
    PRODUCT LAUNCH   121_71
    Used ForDescriptor
  • Blind test
  • Conditioning test
    		• PRODUCT TEST

    PURCHASE MARKETING    121.06

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptorRelated terms
  • Upstream marketing
    		• PURCHASE MARKETING
  • INDUSTRIAL MARKET RESEARCH     122_37
  • PRODUCER BUYING     141_21

    • RETAIL MARKETING    121.36

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptorRelated terms
  • ECR
  • Trade marketing
    		• RETAIL MARKETING
  • DISTRIBUTION COMPANY     123_57
  • LOGISTICS     141_43
  • PRODUCTION MANAGEMENT     141_55
    • Specific Terms
  • EXPERIENTIAL MARKETING   121_26

    • RETAIL PRICE    121.95

    Generic Term
    PRICE FIXING   121_94
    Used ForDescriptorRelated terms
  • Purchase price
    		• RETAIL PRICE
  • RETAIL TRADE     123_33
  • PRICE     331_82

    • RETAILER BRAND    121.90

    Generic Term
    BRAND   121_92
    DescriptorRelated terms
    RETAILER BRAND
  • DISTRIBUTION     123_55

    • SALES AND MARKETING RESEARCH    121.25

    Generic Term
    MARKETING MANAGEMENT   121_55
    Descriptor
    SALES AND MARKETING RESEARCH

    SALES NETWORK    121.38

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptorRelated terms
  • Business relations
    		• SALES NETWORK
  • DISTRIBUTION CHANNEL     123_42
  • SALES FORCE     124_65

    • SENSORY MARKETING    121.27

    Generic Term
    EXPERIENTIAL MARKETING   121_26
    Used ForDescriptor
  • Neuromarketing
  • Polysensorial marketing
    		• SENSORY MARKETING

    SERVICES MARKETING    121.07

    Generic Term
    MARKETING MANAGEMENT   121_55
    DescriptorRelated terms
    SERVICES MARKETING
  • SERVICE COMPANY     112_02
  • SERVICE SECTOR     429_55

    • SOCIAL MARKETING    121.29

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptor
  • Societal marketing
    		• SOCIAL MARKETING

    STRATEGIC MARKETING    121.67

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptor
  • Marketing strategy
    		• STRATEGIC MARKETING
    Specific Terms
  • MARKETING MIX   121_78
  • OPERATIONAL MARKETING   121_88

    • SUSTAINABLE GOOD    121.02

    Generic Term
    CONSUMER GOOD   121_23
    Used ForDescriptor
  • Consumer durable good
  • Renewal market
    		• SUSTAINABLE GOOD

    TIE IN MERCHANDISE    121.40

    Generic Term
    PRODUCT POLICY   121_52
    DescriptorRelated terms
    TIE IN MERCHANDISE
  • BRAND   121_92
  • INDUSTRIAL PROPERTY     323_71

    • VIRAL MARKETING    121.57

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptor
  • Marketing buzz
  • Word of mouth marketing
    		• VIRAL MARKETING

    WEBMARKETING    121.47

    Generic Term
    MARKETING MANAGEMENT   121_55
    Used ForDescriptorRelated terms
  • Digital marketing
  • Emarketing
  • Mobile marketing
    		• WEBMARKETING
  • ELECTRONIC COMMERCE     124_82

    • WHOLESALE PRICE    121.93

    Generic Term
    PRICE FIXING   121_94
    DescriptorRelated terms
    WHOLESALE PRICE
  • WHOLESALE     123_31
  • PRICE     331_82

    • Awareness

    Awareness
    Use
    BRAND IMAGE

    Bank marketing

    Bank marketing
    Use
    FINANCIAL MARKETING

    Blind test

    Blind test
    Use
    PRODUCT TEST

    Brand stretching

    Brand stretching
    Use
    BRAND

    Business marketing

    Business marketing
    Use
    INDUSTRIAL MARKETING

    Business relations

    Business relations
    Use
    SALES NETWORK

    Business to business marketing

    Business to business marketing
    Use
    INDUSTRIAL MARKETING

    Capital equipment

    Capital equipment
    Use
    INDUSTRIAL GOOD

    Capital good

    Capital good
    Use
    INDUSTRIAL GOOD

    Category management

    Category management
    Use
    PRODUCT CATEGORY MANAGEMENT

    Commercial management

    Commercial management
    Use
    MARKETING MANAGEMENT

    Conditioning test

    Conditioning test
    Use
    PRODUCT TEST

    Consumer durable good

    Consumer durable good
    Use
    SUSTAINABLE GOOD

    Consumption experience

    Consumption experience
    Use
    EXPERIENTIAL MARKETING

    Corporate image

    Corporate image
    Use
    BRAND IMAGE

    CRM

    CRM
    Use
    CUSTOMER RELATIONSHIP MANAGEMENT

    Crowdsourcing

    Crowdsourcing
    Use
    PROACTIVE MARKETING

    Current consumer good

    Current consumer good
    Use
    MASS MARKET PRODUCT

    Digital marketing

    Digital marketing
    Use
    WEBMARKETING

    Distribution policy

    Distribution policy
    Use
    COMMERCIAL POLICY

    Downstream marketing

    Downstream marketing
    Use
    MARKETING MANAGEMENT

    Ecodesign

    Ecodesign
    Use
    PRODUCT LIFE CYCLE

    ECR

    ECR
    Use
    RETAIL MARKETING

    Emarketing

    Emarketing
    Use
    WEBMARKETING

    E-reputation

    E-reputation
    Use
    BRAND IMAGE

    Green marketing

    Green marketing
    Use
    ENVIRONMENTAL MARKETING

    Imposed price

    Imposed price
    Use
    PRICE POLICY

    Insurance marketing

    Insurance marketing
    Use
    FINANCIAL MARKETING

    Intermediate consumer good

    Intermediate consumer good
    Use
    INDUSTRIAL GOOD

    Intermediate goods

    Intermediate goods
    Use
    INDUSTRIAL GOOD

    Logo

    Logo
    Use
    BRAND

    Marketing

    Marketing
    Use
    MARKETING MANAGEMENT

    Marketing buzz

    Marketing buzz
    Use
    VIRAL MARKETING

    Marketing concept

    Marketing concept
    Use
    MARKETING THEORY

    Marketing strategy

    Marketing strategy
    Use
    STRATEGIC MARKETING

    Market policy

    Market policy
    Use
    COMMERCIAL POLICY

    Mini market

    Mini market
    Use
    MARKET TEST

    Mobile marketing

    Mobile marketing
    Use
    WEBMARKETING

    Neuromarketing

    Neuromarketing
    Use
    SENSORY MARKETING

    Pilot market

    Pilot market
    Use
    MARKET TEST

    Polysensorial marketing

    Polysensorial marketing
    Use
    SENSORY MARKETING

    Product concept

    Product concept
    Use
    PRODUCT LAUNCH

    Product manager

    Product manager
    Use
    PRODUCT POLICY

    Project marketing

    Project marketing
    Use
    INDUSTRIAL MARKETING

    Psychological price

    Psychological price
    Use
    PRICE FIXING

    Purchase price

    Purchase price
    Use
    RETAIL PRICE

    Renewal market

    Renewal market
    Use
    SUSTAINABLE GOOD

    Reputation

    Reputation
    Use
    BRAND IMAGE

    Revenue management

    Revenue management
    Use
    PRICE FIXING

    Right to use

    Right to use
    Use
    CONSUMER GOOD

    Societal marketing

    Societal marketing
    Use
    SOCIAL MARKETING

    Territorial marketing

    Territorial marketing
    Use
    POLITICAL MARKETING

    Trade marketing

    Trade marketing
    Use
    RETAIL MARKETING

    Upstream marketing

    Upstream marketing
    Use
    PURCHASE MARKETING

    Word of mouth marketing

    Word of mouth marketing
    Use
    VIRAL MARKETING

    Yield management

    Yield management
    Use
    PRICE FIXING